As a new creator, the thing I struggled the most with was storytelling.

Unless you haven’t noticed, all of the accounts that have been blowing up recently are really fucking good at storytelling.

I’ve always seen myself as decent at storytelling but clearly there was room for improvement.

So I came up with a four step storytelling framework, I call it the STEP framework.

S - Stands for story, this is where you introduce the viewer to the problem or subject of the story.

T - Stands for tension, this is where you build tension by expanding on the problem or situation to keep the viewer engaged.

E - Stands for emotion, lean into emotional storytelling by showing vulnerability, excitement, or passion. The goal is to make the viewer feel connected to the story.

P - Stands for payoff, this is where you deliver the resolution or punchline in a way that ties the story together. This can be a lesson, a surprising outcome, or a reveal.

You might think ‘’okay cool another framework, why is storytelling that important??’’

Let’s cover it:

• Emotional Connection: Stories resonate on an emotional level. They allow you to connect with your audience’s feelings, hopes, and fears in a way that facts and figures can’t. When people feel something, they’re more likely to remember it and take action.

• Memorability: Humans are wired to remember stories. Unlike a list of features or statistics, a well-told story sticks in the mind. This means that when you tell a compelling story, your audience is more likely to remember your message and your brand.

• Building Trust: Stories help you build trust by showing authenticity and vulnerability. When you share your journey, challenges, and successes, your audience sees you as a real person, not just a brand. This builds credibility and strengthens your relationship with your audience.

• Simplifying Complex Ideas: Stories can make complex ideas easier to understand. By putting your message into a story, you can make difficult concepts and ideas easy to digest.

• Inspiring Action: A great story doesn’t just entertain—it inspires action. Whether it’s motivating someone to purchase a product, join a cause, or change a behaviour, stories have the power to make people act.

So the next time you’re having a hard time structuring your content, make sure to use the S.T.E.P. framework.

All the best,

Chris